The FireKeepers Casino Play4Fun Network was recently launched for supporting the venue to develop an interactive community of online players. The product suite, SG Universe, will be leveraged by the operator to offer FireKeepers products to the customers via a branded online portal as well customised iOS and Android apps.
The Play4Fun product offers free-to-play content that has been developed at the Williams Game creation studio. The product will also get games from Shuffle Master and Bally by coming summer. Bob Hays, VP, Scientific Games, was reported saying that this is a great opportunity for them to extend their association with FireKeepers with respect to the product suite (SG Universe).
Play4Fun Network offers both existing as well as prospective players in FireKeepers records the chance to enjoy exciting online and mobile casino games. Also, the Firekeepers marketing team gets breakthrough mobile marketing abilities which can be used to attract and engage with the community of online players.
More entertainment with social gaming
Jim Wise, Marketing Vice President of FireKeepers Casino, announced that he was happy to introduce the guest database of the venue to the social casino branded product. He added that they expected the Play4Fun service to enhance the entertainment options while also attracting more social gamers. This would be possible with the utilization of the famous ground-based gaming content from the Shuffle Master, Williams and Bally game studios that is loved by the players. All this would be offered in a thrilling web as well mobile casino environment, explained Wise.
In New York, the market reports suggested that the Scientific Games Corporation shares (NASDAQ:SGMS) closed at 0.77 per cent- $14.85 per share. A 236,000 sq. foot hotel and casino, FireKeepers is located in Emmett Charter Township, Michigan.