The Rush of the Roulette!


A game sustained by its own excitement. The fantastic spinning game, while incredibly straightforward, has reached critical acclaim throughout many countries. A European favorite, the no-holds-barge guessing game contingent upon its own wheel, leaves casino patrons constantly reeling.

Where does “the roulette rush” come from? The game, while popular due to its own merits, relies on several intense factors. Where professional gaming is concerned, roulette is the adrenaline king.

Fast-Paced Rounds for a Fast-Paced Experience

Roulette’s design delivers excitement for novice casino-goers, and its simplicity is enjoyable by a variety of gamer types. When the ball is placed, money is won — or lost — quickly. Such a cutthroat design relies solely upon a cutthroat strategy; while both brick-and-mortar and online casinos offer flexibility, progressive play systems often employ hidden bonuses. Jackpots are awarded to those able to “think on their feet.”

Sustainable Excitement

Roulette thrives amongst its game counterparts due to its incredible sustainability. Many players keep track of numbers — and results are often tallied on a round-to-round basis. While many players rely upon their bankroll count, every round’s differences make roulette an incredibly diverse game — and diversity always promotes a rush.

Each roulette wheel result is independent, and age-old techniques capable of rooting out “wheel bias” have been removed. Often, casinos monitor the wheels — altering them if a bias is found. Additionally, virtual roulette wheels, due to their nonphysical design, have made way for truly unbiased designs.

The Rush of the Roulette

It’s all in the Lights, Baby

Above all, roulette’s “rush” is delivered through its historically exciting display. Lights, intense graphics and dynamic sounds underline roulette as a casino stomper: High-end functionality is delivered to patrons, and comfortable positions are never sacrificed. Many roulette games garner a lot of casino traffic, too, making a roulette challenge an intense, sociable event. Where online casinos are considered, roulette games often host a variety of nationalities.

Roulette is a historical hive-mine of cultural game development and casino interaction. Its alluring properties will likely propel it into the future — where further opportunities promise additional alluring and exciting features.

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William Hill Vows to Aid UK Government

Gambling addiction is receiving a great deal of attention in the United Kingdom these days, including a recent study that indicates that online gambling is causing a substantial rise in childhood gambling addiction.

High-Stakes William Hill Machines

William Hill has been a frequent focal point of the recent discussion due to its introduction of high-stakes gambling machines in its U.K. shops. Certain machines, such as William Hill’s electronic roulette machines, allow gamblers to play at very high stakes and at a very high rate of speed. This is a dangerous combination, particularly with other factors involved, such as alcohol, a propensity for gambling addiction and the accessibility of ATM machines. This has led to a movement within the U.K. government to crack down on these machines via legislation of betting limits.

Getting Out Ahead of It

Rather than simply wait for the government to act, William Hill has chosen to be proactive about it. It announced last month in London that it would work alongside the government to overcome its concerns. This will, of course, be a fine line for William Hill to walk. It wants to control this situation before it spins out of its control, but simply submitting is likely not an option; the machines in question generate at least 1.5 billion pounds annually for the industry.

The Gambling Rate

William Hill’s first point of emphasis is to increase the marketing message on the machines and through the media, but the staunchest critics argue that nothing will change until the gambling rate on these machines is reduced substantially. After all, a gambler familiar with the machines can wager as much as 300 pounds every 60 seconds on the high-stakes machines in the William Hill shops. The government has the difficult task of balancing personal freedom with what is best for society, so this is unlikely to be a challenge easily overcome.

William Hill and Profitability

Investors and industry insiders are concerned how these recent events will affect profitability. Currently, the profit forecast is at 334 million pounds, which is about where it was at prior to this becoming a story. Nevertheless, full profit results do not come out until February 28, and there is certain to be a great deal of interest in them. After all, William Hill is Britain’s largest bookmaker; it has a huge presence overseas and recently joined the FTSE 100 index.

Gaming Comes to You


Jack Gold Casino is a gaming organization that is setting their sights high when it comes to expanding their customer base. The fact that they are primarily focused on the mobile market of online gaming does not mean that they will be limiting their advertisements to this form of media only. They plan on increasing traffic using their platforms by rolling out television advertisements that will maintain a considerable presence in the media. Jack Gold is also partnering with other gaming entities in order to ensure success for this campaign. Locus Gaming was involved in the first launch of commercials, putting their message onto a large number of digital and traditional channels for viewers to see.

The Numbers Look Good

These commercials are doing more than just promoting the games that players can find when they go online. They are offering special promotions that are meant to entice players as well. Among these special offers is the ability to take home a solid gold bar that is up for grabs during a very special prize drawing. Such promotions are being planned in conjunction with promotions that are only being held online by the gaming organizations in hopes of giving people a taste for gaming that will make them want more. Other gaming organizations that have taken the same approach have seen increases in real-money players online by as much as 75 percent when running televised promotions.

The Most Active Approach


Despite the potential success and the increase in net profits for Jack Gold Casino and Locus Gaming, this television campaign is coming at a time when advertising of this kind is increasing all across the board. The number of adds, the frequency with which they are shown, and the exposure of gaming establishments of all kinds has gained the attention of regulatory committees, causing them to put this trend under review. While there are yet to be any regulations in this capacity, there certainly may be some to come in the near the future. However, gaming developers are taking advantage of the opportunity in the present. The minds behind these types of campaigns cite the need to find players and go to them rather than taking a passive approach to business in which players must discover them.

Big Names and Big Games

Casinos around the world often draw in crowds simply by booking big-name entertainers. century casinoOn top of the excitement of the games, offering live entertainment from musical acts and other types of well-known entertainers often brings people through the casino doors who might not normally venture into this kind of environment. One of the biggest gaming outlets to become renown for their quality of games in addition to the acts that come their way is the Hard Rock Hotel and Casino. It is not just rock memorabilia and great food that distinguishes these establishments. Willie Nelson has been a huge supporter of this outfit, and he will be making his way back to the Hard Rock Hotel and Casino in Tulsa in the very near future.

The Venue

Willie Nelson will be taking the stage at The Joint within this Hard Rock’s doors. The two shows that he recently put on in this arena were filled to capacity for both dates. The tickets for getting in are under $50, making this an opportunity for world-class entertainment and gaming that cannot be matched. There is no wonder that Willie Nelson has such a dedicated following that consistently packs the floor for any live show that he puts on in any country. To date, Nelson has had more than 100 singles from over 69 different studio albums. When you look at the charts, you quickly discover that Nelson has put together 25 songs that have reached number one on the charts in the United States.

The Legend

Some of the beloved songs that followers will be coming out to hear include “Always On My Mind,” “On the Road Again,” “Blue Eyes Crying in the Rain, “ and “Georgia on My Mind.” There is also always a good chance to see other renown performs join him on stage when you are in attendance at one of his legendary shows. In the past, he has performed with legends such as Carrie Underwood, Dolly Parton, Emmy Lou Harris, and Loretta Lynn. Nelson has been the recipient of seven Grammy awards and hails from Abbott, Texas.

UK’s Largest Casino Seeks UK’s Smallest Bouncers

The largest casino in the United Kingdom has put out an advertisement for six “door blackjack1dwarfs” to be bouncers. The owner of the Hippodrome Casino in London stated he was interested in building on the tiny performer tradition, declaring that “nobody messes with a dwarf.”

The scheme would have those shorter than 4ft 10in at the entrance of the casino, and the advertisement is said to have gone well, convincing management to maintain this system on a regular basis.

When questioned about the request, the chairman and CEO of the casino, Simon Thomas, noted that this was just one in a long line of employment for dwarfs at the casino. Having opened in 1900 as an indoor circus, several people like Tom Thumb and Little Titch have been known to perform on the site.

After stating that nobody would “mess with dwarfs,” Thomas continued by saying these individuals can better handle a human eclipse better than other clubs in London do. While he admits it may not be very “macho,” it should help in the efficiency of controlling the door.

Located in Leicester Square of London, the Hippodrome opened its doors once again in July 2012 as the biggest casino of the city, pulling in about 35,000 every week and gambling about £1 million every day. The casino was designed to look much like those in Las Vegas with three floors of slot machines and poker tables in addition to a steak restaurant, six bars and complete with a full sized cabaret theatre.

Thomas noted that the search for “door dwarfs” was built on the idea of innovative entertainment as the applicants must have the ability to make visitors smile as well. However, Thomas rejected the idea that the casino wants to poke fun at physical attributes, claiming there is no discrimination.

He went on to say that the casino is attempting to maintain its entertaining traits with employees that have several different skills as he chooses individuals that have attributes that make sense for the job in question. In this case, he states, “door dwarfs” would work best for bouncers at the entrance.

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British Gambling Giant William Hill Pic Goes Global

The largest betting agency in the world in terms of market value, British giant gambling company William Hill Pic just got a little bigger with the acquisition of Australian online betting mega-company Tom Waterhouse NT. William Hill paid A$110 million or about GBP 64 million, and $34 million (U.S.) and acquired the company debt. This makes William Hill Australia’s leading online sports betting site as of August 2013. This increases value for the brand that is an FTSE 100 group that also employs 3,000 people in Yorkshire and nearly 1,300 Leeds workers

Gambling Giant William Hill

William Hill pledged to put money into Ton Waterhouse NT to make the online giant even better for bettors. William Hill will invest up to A$70 million adjusted to earnings on to guarantee annual growth of the company to A$10 million in 2014 and A$30 million in 2015.

Already operating Centrebet in Australia, William Hill’s takeover effort supplements its recent purchase of Sportingbet PLC’s operations in Australia. It paid A$670 to Sportingbet and took over Tabcorp Holdings Ltd. in the land down under. William Hill CEO Ralph Topping said the acquisitions were expanding the company’s customer base rapidly in compatible markets.

Topping said the company was putting in place the top people in sports betting to form one impressive team. Tom Waterhouse and his team represented a valuable addition to the William Hill family, he said.

William Hill makes more than GBP 1.2 billion annually. However, the site is not making money. William Hill leadership was confident its influx of capital and other “substantial synergies” would turn around the /australian giant. Tom Waterhouse will keep his post as managing director and join the William Hill team, officials said.

The international market has assumed front center stage for William Hill, the top betting company in market value in the world. Company officials now term Australia as its “second home market.” The Tom Waerhouse company had been controversial. Waterhouse frequently appeared on Channel Nine as a highly publicized bookmaker. He provided a public face to the making of odds for football games on the tube. However, it later was revealed he paid to be on TV.

The Australian government announced a crackdown n bookies promoting betting odds after those disclosures. Waterhouse said he would get off TV in a public letter printed in The Daily Telegraph.

£50,000 Fine Levied On Cameron Jerome For Betting Offences

Cameron Jerome For Betting OffencesStoke City striker Cameron Jerome has been fined £50,000 by the Football Association for betting offences that were said not to be related to match fixing or betting on games in which he played. The Football Association did not state exactly what the betting offences were, but they did state that several of them took place.

Personal Hearing

The 26-year-old striker fought the charges by requesting a personal hearing. The hearing was held on August 13, but the fine was upheld. Jerome must pay £50,000 to answer for his unspecified violations of Football Association rules concerning betting.

After the hearing, the Football Association released a statement explain the ruling which stated that, “Jerome, who was also severely warned as to his future conduct, admitted a number of breaches of The FA’s Betting Rule.”

Speculation Rampant

There is no telling what the sports betting offences may be. The chances are that Jerome was placing bets of some kind that ran him afoul of Football Association rules that strictly prohibit most forms of gambling by players.

Chance of Appeal

Jerome can fight the ruling if he chooses to do so. Although he will not miss any playing time, £50,000 is a hefty chunk of change that will surely give Jerome incentive to think about fighting the charges. Although he already lost at the personal hearing, he may be able to reduce the fine amount by going through the appeal process. A complete overturning of the sentence is highly unlikely, and Jerome will have to be more careful in the future to avoid breaking the Football Association’s betting rules.

Not the Only Recent Betting Violations

Jerome is not the only person to run into problems with the Football Association regarding betting violations. Tottenham midfielder Andres Townsend was recently fined £18,000 and suspended for four months for unspecified betting offences, which caused him to miss playing for England in the Under-21 European Championship.

Also, Robert Heys, the managing director of Accrington Stanley, has admitted to committing betting offences as well. He has not yet been sentenced by the Football Association, but he has a hearing soon in front of the FA to respond to the charges.

Stoke City management is standing by their striker. They have said they support him and that he will not miss any playing time due to the violations, which is good news for Stoke City fans. This incident will serve as a warning to other players in the future.

UK-Based 2UP Gaming Eyes Atlantic City

2UP GamingJuly 29 was the deadline for the filing of applications for internet gambling license in the State of New Jersey for the go-live date of November 26, 2013. Among the 37 vendors filing applications was the British online gambling company 2UP Gaming PLC. 2UP is a publicly-traded (GXG:2GM) online gaming and wagering company based in London with an operations office located in West Melbourne, Australia.

The new legislation in New Jersey requires vendors to partner with a bricks-n-mortar casino located in Atlantic City before they can legally offer online gaming in the United States. Until New Jersey passed this law the only states licensing internet gaming operations in the U.S. were Delaware and Nevada. The Nevada-licensed Ultimate Poker is currently the only online gaming company operating legally in the U.S.

2UP has partnered with the New York City-based venture capital firm MidOil USA and together they are currently looking for an Atlantic City casino to form a partnership with, but with 37 applications for online gaming and only 12 existing casinos the prospects for a deal are far from certain. In addition to the $75 million contribution from MidOil, an Asian investment firm has committed another £215 million to the purchase or construction of a casino in Atlantic City. A lack of capital should not be a problem since recent sale negotiations for two Atlantic City casinos hovered between $15 and $20 million dollars due to the severely depressed real estate market.

The expansion of 2UP’s customer base into the U.S. market is a part of their strategy to become the leading online gaming site globally. In January of this year, 2UP announced the purchase of DBG Poker Group, thereby gaining access to proprietary, cutting edge technology that allows customers to experience “live dealers” online when playing poker, blackjack, baccarat, or roulette. From the perspective of 2UP, the American market must seem like the Wild West with only one legal competitor in play. After only 3 months of offering online gaming an Ultimate Poker customer recently won the 10 millionth hand. That amounts to over 110,000 hands per day on average. However, with 37 internet gaming companies filing applications in New Jersey in preparation for the go-live date in November, the U.S. market for legal online gambling will quickly become competitive. Whether 2UP will be able to throw their hat in the ring this year will depend on whether they find a casino to partner with.

Become a King or Queen of Australian Pokies

Be the King or Queen of the Australian pokies and know exactly how this phenomenal casino game became what it is today. Baffle your friends with your wits and general pokie knowledge, or share this infographic from Casino-Mate about The History of Pokies in Australia and impress those cute girls sitting at the bar. Do with it what you need to….Enjoy!

Pokies Info Graphic

Mobile & Live Betting Formats Enhanced

SBTech has recently released its next generation of live betting and mobile products. In the past, those who wanted to make sports bets would have to find a casino or find a bookie. Now eager sports betting fans can take advantage of the features provided by SBTech.

There’s an intuitive, easy to use interface for users. It’s engaging and it streamlines the live sports betting experience. There’s touch-screen support and there are more opportunities to bet in more markets – and this includes soccer, tennis and U.S. sports.

10Bet, a bookmaker in the United Kingdom, will be the first to showcase the new mobile and live betting products. SBTech anticipates being able to roll out to the rest of their operators by the end of the last quarter.

10Bet makes the comment that they are impressed by the product’s improvements and they are eager to be able to roll out a new product for their own clients. With mobility becoming the number one way for sports betting fans to want to make their bet, it only makes sense that bookmakers are able to deliver.

The mobile application provides access to more than 10,000 live betting matches. This gives everyone full and immediate access to bet on any sporting event they are interested in. This is a large number of matches and it will be hard to find another company that can compete even close to this.

Mobile & Live Betting Formats EnhancedOnce SBTech’s new platform rolls out, mobile and live betting will take on a new meaning. Those in the UK and around the rest of the world will finally be able to place bets where they desire. There’s no need to settle on horses and rugby only. The possibilities have been expanded considerably. Now if a sports fan wants to make a bet on a tennis match, an NFL football game, or even the World Cup, they can do so – and do so from their mobile phone with the touch of a button.

Sports betting has always been popular and now SBTech makes it easier through the new apps that they have released into the marketplace to be used by bookmakers.